John Doe 20


Gulf Sustainability & CSR Awards

As an Emirati owned family business with 16,000 employees and a long heritage in the region, Al Naboodah Group Enterprises is passionate about giving back to its origins whilst creating an optimistic landscape for future generations.

At the Saeed & Mohammed Al Naboodah Group, we are immensely proud to have made 60 years of contribution to this country, supplying infrastructure, products and services, generating employment and creating value over time.

Chairman, Saeed & Mohammed Al Naboodah Holding Abdullah Mohammed Juma Al Naboodah

As we continue to learn throughout our sustainability journey we start to analyse our strengths and weaknesses. We are constantly engaging with our strategic partners, suppliers, employees and customers to address new challenges and find innovative solutions to create shared value for everyone involved.

General Manager, Sustainability Fatima Ahmed Saeed Al Naboodah

Delighting our customers is at the heart of our success. All of our initiatives to jointly enhance dialogue, collaboration and innovation are in pursuit of increased customer loyalty and retention.

General Manager, Marketing Shaikha Abdullah Mohammed Al Naboodah


A glance at our sustainability performance 2017

Working as a Family


Responsible Consumption


Unlocking Potential


Our approach to sustainability

Our sustainability framework is based on the three pillars of sustainability, social, economic and environmental. The framework outlines the key sustainability focus areas for ANGE, which were identified during roundtable discussions between the Sustainability Council and interviews with key internal stakeholders. Based on the framework, we have created a sustainability roadmap with strategic objectives, initiatives, KPIs and targets. The roadmap provides a high level overview of planned activities and the strategic direction of the Group. The roadmap is broken down into three key areas; responsible consumption, working as a family and unlocking potential. Each area has set strategic objectives which have been assigned to a Sustainability Council leader. The leaders are responsible for implementing and achieving these objectives and will be measured against approved KPIs and targets.


Sustainability Goals and Targets

  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
Road map to Sustainable Development Goals & Targets 2018

Working as a FamilyResponsible ConsumptionUnlocking Potential

Preserving Our Heritage

To preserve our heritage and develop a sustainable UAE economy. We commit to not only meeting, but exceeding targets for Emiratisation set out by the UAE government. We commit to sourcing products from local suppliers wherever feasible.

Educating Our Stakeholders

We will engage with the community where projects will be undertaken to raise awareness and identify ways to minimise any negative environmental impact. We aim to promote and improve road safety in the communities where we live and work, and actively engage with external and internal stakeholders on sustainability.

We will engage positively with projects and the local communities in which we work, both through specific project engagement and through company-wide initiatives.

Employee Welfare

We commit to maintaining exceptional levels of employee learning and development and safety through rigorous HSE standards at an international level. Further to this, we will ensure the emotional wellness of our employees though community activities and engagement.

Saving Water

We will continue to identify innovative and cost-saving water initiatives such as water reducing devices to massively reduce our water consumption across all of our facilities and employee accommodation.

Managing Energy Efficiently

We will manage energy use and consumption efficiently and effectively, and promote energy efficiency and energy conservation, with an objective to apply best practices.

Reducing Waste

We will practice ‘3R’ (reduce, recycle, reuse) strategy across all operations within the Group, and work towards turning our waste streams towards revenue streams.

Customer Engagement

We will constantly strive to improve the customer experience, gathering feedback through surveys and comprehensive analysis to ensure exceptional customer service, in line with the UAE government’s vision of creating a happier society for all.

Innovation for a Better Future

Encourage ideas and innovation, internally and with our supply chain that can create financial savings and benefit our customers, society and environment.

Fair Opportunities for All

We will actively encourage diversity and inclusion, and invest in our workforce by providing training and opportunity for professional development at all levels, with a strong focus on seeing women in leadership roles./p>


Did you know?

Rooted in history, our sustainability logo is a representation of the Ghaf tree, the national tree of the UAE. The Ghaf tree is a symbol of perseverance and giving, offering much shelter, food and fuel - and demanding very little water in return. Our logo represents people joined together with open arms in the act of giving and it underpins our sustainability approach to preserve our heritage and give back to the community, the economy and the environment.